From kitchens to the drive thru, AI and digital platforms are transforming the way restaurants and retailers operate, serve and innovate. Yum! Brands — parent company of Taco Bell, KFC, Pizza Hut and Habit Burger & Grill — is at the forefront of this transformation, leveraging cutting-edge technology to boost agility, streamline operations, and enhance team and guest experiences at scale. In this session, Joe Park, chief digital and technology officer at Yum! Brands and president of Byte by Yum!, and Dane Mathews, Taco Bell’s chief digital and technology officer, will explore how platforms like Byte by Yum! are fueling smarter, faster and more scalable solutions across the enterprise. They’ll dive into how Taco Bell is bringing this innovation to life through personalized experiences and operational efficiencies, demonstrating what it looks like when tech strategy meets brand execution. Whether you're in QSR, retail or any consumer-facing business, this session offers practical insights on building tech-forward strategies that elevate customer and employee engagement and operational excellence.