In this session, JD Sports’ Deputy CTO will share how the company is structuring its AI strategy to scale globally without adding headcount, but instead by shifting roles and amplifying the value of its people. He’ll explore how modern, cloud-native infrastructure enables AI agents to make smarter, faster decisions, and why scalability was a critical factor in JD Sports’ technology choices. Attendees will also get a glimpse into the company’s next frontier: building interoperability through Model Context Protocol (MCP) servers to unlock a new wave of AI-driven automation.

AI isn’t something you bolt on. To make it truly transformational, you need strong foundations - the “pillar” systems that hold your business together, from ERP to order management, and the intelligence you layer around them.