Expo Overview

Make it to the Expo and make it matter

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo. Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

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Expo NRF 2024

Expo Features

Innovation
Lab
Groundbreaking artificial intelligence, augmented reality, machine learning, facial recognition and robotics: Get hands-on with the innovations that matter most and see for yourself how new technology is enabling retail’s transformation.
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Startup
Hub
This is where you’ll get to meet the newest companies in the retail space and see their biggest, most impactful ideas. Learn about the latest technology and radical thinking that will matter most in the years to come.
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Foodservice
Innovation
Zone
Expanded in 2024! The Foodservice Innovation Zone contains curated exhibitors, a stage with content focused on technology used in food and beverage, and new immersive activations that display the future of foodservice operations.
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Exhibitor
Big
Ideas
Hear directly from exhibitors as they demo their latest products and share case studies of their top retail clients. With over 100 sessions to choose from, you’re bound to find the next big solution to transform your business.
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