At the heart of Retail’s Big Show is the Expo with 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations.
All the hot technologies and services you’ve heard of — and many you haven’t — were at NRF 2026. In the Expo, you could discover futuristic solutions, meet essential partners and expand your understanding of what’s possible in The Next Now.
NRF Innovators Showcase
Have a close encounter with what’s next … now! Artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more. These next-level technologies will have you reimagining the future of retail.
Startup Hub
The Next Now is creativity in motion, and these breakthrough startups are leading the way. Hear how these retail innovators are redefining service, sales and so much more.
Foodservice Innovation Zone
See what foodservice experts are cooking up in The Next Now. Explore curated exhibitors, a stage with content focused on technology used in food and beverage, and new immersive activations that display the future of foodservice operations.
Exhibitor Big Ideas
If you think you’ve seen it all, think again. Kickstart your creative thinking when these exhibitors demo their latest products and share case studies from their top retail clients.
Food & prize giveaways
Retailers could play along using the NRF Events app as you walked the Expo, and you could win $5,000 in the 5k Giveaway or grab a free lunch by visiting must-see sponsors with food vouchers.
Thanks to our sponsors
Showcase your latest innovation on retail's largest stage! Being part of the NRF Expo gets you in front of retail decision-makers from more than 100 countries. Exhibitors can also purchase additional branding opportunities to boost your presence at Retail's Big Show.
Contact: Tami Sakell, VP, Sales at (202) 661-3044 or sakellt@nrf.com
Retail’s Big Show will return to New York City January 10-12, 2027. Mark your calendars and join us for three days of ideas, innovation and industry-defining conversations.
