At the heart of Retail’s Big Show is the Expo with 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations. All the hot technologies and services you’ve heard of — and many you haven’t — are waiting for you here. In our Expo, you’ll discover futuristic solutions, meet essential partners and expand your understanding of what’s possible in The Next Now.
NRF 2026 Innovators Showcase
Have a close encounter with what’s next … now! Artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more. These next-level technologies will have you reimagining the future of retail.
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Startup Hub
The Next Now is creativity in motion, and these breakthrough startups are leading the way. Hear how these retail innovators are redefining service, sales and so much more.
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Foodservice Innovation Zone
See what foodservice experts are cooking up in The Next Now. Explore curated exhibitors, a stage with content focused on technology used in food and beverage, and new immersive activations that display the future of foodservice operations.
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Exhibitor Big Ideas
If you think you’ve seen it all, think again. Kickstart your creative thinking when these exhibitors demo their latest products and share case studies from their top retail clients.
Watch 2025 sessions
Food & prize giveaways
Play along using the NRF Events app as you walk the Expo, and you could win $5,000 or grab a free lunch by visiting must-see sponsors.
Thanks to our sponsors
Step into The Next Now at NRF 2026 with a free Expo Pass, exclusively for qualified retailers. Explore cutting-edge solutions, meet the innovators shaping the future of commerce, and experience the energy of retail’s biggest stage—all at no cost.
This offer is only available for a limited time. Don’t miss your chance to be part of the movement that’s redefining what’s next in retail.
Want a more personalized Expo floor experience that hits all the must-see exhibitors on your list? Join a topic-specific Expo Tour and make sure you find the solutions and partners most relevant to your needs. Each curated, two-hour tour is a guided walking journey through the NRF 2026 Expo.
Expo Tours are open to retailers only and can be purchased during registration. Check back soon for more information.
Interested in exhibitor and sponsor opportunities at Retail's Big Show?
Contact Tami Sakell, VP, Sales, at sakellt@nrf.com or 202-661-3044.
