What does it look like when a legacy brand modernizes without losing what makes it iconic? KitchenAid streamlined global commerce by moving to a unified platform that simplifies how teams launch, update, and manage experiences across regions. The result: faster site changes, more consistent brand execution, and a foundation built for long-term growth.

This session breaks down the practical steps taken, from simplifying content workflows to building global consistency, showing how getting the right ingredients in place can unlock scale.