Join Mary Beth Laughton, president and CEO of REI Co-op, as she shares how the iconic outdoor retailer is building trust with outdoor enthusiasts through a focus on delivering reliability, integrity, care and connection. Guided by the co-op’s new strategic plan, Peak 28: Ascending Together, Mary Beth will discuss how REI is revitalizing the co-op by putting the customer at the center–listening to and acting on member feedback, strengthening community engagement, and leveraging data and innovation while staying true to its purpose and values. This session offers inspiration for leaders who are looking to turn customer insights into action and build resilient, purpose-driven organizations.