Extended reality (XR) is becoming retail’s new vision engine—driving precision, performance, and possibility. From designing and testing virtual stores to optimizing shelf layouts and immersive experiences, retailers are using XR to see, feel, and perfect before they build. This session explores how leading brands are integrating XR into every stage of the retail journey—from training frontline teams to crafting unforgettable in-store and event experiences. Learn how to apply XR tools to accelerate store design, layout testing, and team training - reducing time and cost before launch. Discover strategies to leverage XR for creating immersive brand experiences that boost engagement and drive measurable results.