In an era where commerce and culture are inseparable, three modern icons take the stage to unpack what it takes to build a legendary, lasting brand. No script, no talking points - just real talk. 

Emma Grede (Founder, Serial Entrepreneur, and Host of Aspire with Emma Grede Podcast), Ben Francis (Founder of Gymshark), and Harley Finkelstein (President of Shopify) discuss what it takes to create a generational brand in the 21st century. 

From product drops that dominate culture to brands that define categories, they’ll share the lessons, missteps, and mindset behind building brands that defy convention and scale with purpose.