In today’s hypercompetitive marketplace, the most successful brands don’t just serve their customers – they obsess over them. This fireside chat explores how leading consumer product company SharkNinka is putting the consumer at the center of every decision, using real-time insights, feedback loops, and co-creation strategies to drive meaningful innovation. Learn how Shark Ninja CEO Mark Boraccas institutes a deep understanding of evolving consumer needs, behaviors, and aspirations that inspire breakthrough products and enduring loyalty. From digital listening to community-led design, Mark will unpack the tools and cultural shifts required to build products that resonate – and outperform. Whether you’re a heritage retailer or a fast-scaling DTC brand, discover how to embed consumer obsession into your innovation DNA and stay ahead of the curve in a world where the customer truly calls the shots.