In today’s hypercompetitive marketplace, the most successful brands don’t just serve their customers — they obsess over them. This session explores how leading companies are putting the consumer at the center of every decision, using real-time insights, feedback loops, and co-creation strategies to drive meaningful innovation. Learn how a deep understanding of evolving needs, behaviors and aspirations can inspire breakthrough products and enduring loyalty. From digital listening to community-led design, we’ll unpack the tools and cultural shifts required to build products that resonate — and outperform. Whether you’re a legacy retailer or a fast-scaling brand, discover how to embed consumer obsession into your innovation DNA and stay ahead of the curve in a world where the customer truly calls the shots.