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Featured Session

From search engines to answer engines: How consumers find products through GenAI platforms

Generative AI is reshaping how consumers search—and how retailers must respond. As shoppers move from keyword-based queries to conversational, intent-rich prompts, legacy search engines struggle to keep up. This session explores how retailers can harness GenAI to deliver more relevant, personalized results, regain control of discovery, and create differentiated commerce experiences that outpace traditional search platforms.