Search is undergoing the most significant transformation in decades. Generative AI is reshaping how consumers search; as shoppers move from keyword-based queries to conversational, intent-rich prompts — asking deeper questions and relying on AI to curate the best insights — retailers are rethinking how their offerings will be discovered and whether their on-site search experiences measure up. Join us for an in-depth discussion of the current state and future directions of AI-driven discovery.