< Full Agenda
Featured Session

SEO vs GEO … from ranking to relevance

Search is undergoing the most significant transformation in decades. Generative AI is reshaping how consumers search; as shoppers move from keyword-based queries to conversational, intent-rich prompts - asking deeper questions and relying on AI to curate the best insights, retailers find themselves rethinking how their offerings will be discovered and whether their on-site search experiences measure up. Join us for an in-depth discussion of where we’re at and where AI -driven discovery is headed.

Rick Egan
Rick Egan

Chief Marketing Officer

Riviera Marketing

Samir Desai
Samir Desai

Executive Vice President, Chief Digital and Technology Officer

Abercrombie & Fitch Co.

Neelima Sharma
Neelima Sharma

SVP Omnichannel and Ecommerce Technology

Lowe's Companies. Inc.