Traditional retail organizations have been challenged by the acceleration of digital, the growing strategic role of technology, the emergence of AI and competition from new business models such as marketplaces, pure-play digital retailers and cross-border e-commerce. Learn from leading retailers that have successfully transformed their business models into ecosystems, adding platforms such as marketplaces, financial services, value-added services and media, with their customer base and data at the center. Business ecosystems such as Alibaba, Tencent, JD.com and PDD have redefined the Chinese retail landscape and can impact other markets, as the cases of CVS and Magazine Luiza can inspire.