Discover how Weather-Driven Demand (WDD) analytics can be prioritized by retail Data Science teams to better evaluate performance, improve customer experience, and boost profitability. Panelists will share the value of incorporating WDD metrics into the business, from consistently quantifying the localized sales impacts of weather at scale to identifying upcoming opportunities and risks. Explore innovative marketing use cases, including optimizing ad spend, enhancing personalization, aligning creative for higher relevancy, and improving targeting on Retail Media Networks.