The next era of ecommerce isn’t an evolution — it’s a reinvention. Traditional websites, as we know them, may not survive. This session will dive into what the end of the website storefront will mean. With AI in the forefront, agents become trusted shopping companions, taking actions for users through voice and text prompts. To stand out in the next age of ecommerce, you must build multi-modal, adaptive shopping experiences that align with human behavior and anticipate intent. Leave equipped with a strategic lens and roadmap for thriving in the AI- empowered future.