Startup Hub

Trailblazers redefining the Next Now

At the Startup Hub, you’ll meet the newest companies in retail making big waves with their bold, unexpected and high-impact ideas. If you’re wondering where retail ingenuity is headed, this is where you’ll find out! Your next groundbreaking partner may be waiting for you in the Startup Hub.

 
View 2025 floor plan
 

Join the Startup Hub

To exhibit in the Startup Hub, your company must have been founded in 2020 or later.

To learn more, contact Tami Sakell, VP, Sales at (202) 661-3044 or sakellt@nrf.com.

Learn about exhibiting
 

See who participated in 2025

A — C

278bfcde-9d89-4fbf-b57f-6d67e541dfc2
f2719879-2ef7-439e-9df3-60392137decf
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a97707e5-ea0d-447a-8ef1-16cd07960958
8745f216-89fd-442b-a755-7da1e934300d

D — I

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K — P

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Q — T

8e7661e9-80b0-42d0-a63a-2b999b3229a2
c6f9d317-52ab-4240-ae55-e0ded7fbd308
a41714d8-a13e-4362-8d57-55e91ebd8bd5
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6a8bb6ce-2544-4a61-8b99-aeaf3af40d7d
575025b1-82fd-498f-a6be-4e6db14425f4
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6a3fda19-4cdf-4d90-8668-128d41e137c2
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348e6cdf-b215-46ea-9e03-65260e0963cc
6b7831af-dcb8-4ffa-8f57-774c439e457b

U — Z

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2b6b6645-8b01-4f8a-9536-eafad1a61086
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