As one of Asia’s most forward-thinking retailers, FairPrice Group (FPG) blends purpose with performance across a US$3.2 billion enterprise spanning 570 touchpoints. In this session, Group CEO Vipul Chawla shares how Singapore's leading retailer is accelerating growth and delivering value through omnichannel transformation, own-brand expansion, and its cutting-edge 'Store of Tomorrow' initiative. Discover how FPG is reimagining retail experiences with gen-AI-driven personalization, digital aisles, and smart shopping carts while staying true to its purpose of making every day a little better for those it serves. Learn the strategic levers behind FPG's US$730 million own-brand business, its data-led customer insights engine, and how technology and innovation are helping it keep daily essentials within reach for customers. This session offers practical lessons in leading retail transformation at scale – bridging physical and digital, purpose and growth – to build the modern store for the next generation of consumers.