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Featured Session

The Power of Private Brands: Luring today’s cost-conscious shopper

Retailers are using myriad strategies to elevate private brands. Hear how they’re taking on the big names with strategies that bundle innovation, marketing and razor-sharp pricing. McKinsey reports that more than 80% of U.S. consumers rate the quality of private-brand food products the same or better than national brands, and nearly 90% feel that private brands offer similar or better value. Hear from those in the trenches.

Emily Erusha-Hilleque
Emily Erusha-Hilleque

SVP, Private Brands

Macy’s