AI in retail has moved from theory to practice and now, it’s about results at scale. Tractor Supply Company, the nation’s largest rural lifestyle retailer, is leveraging AI to transform operations end to end, from hyper - localized assortments and demand forecasting to empowering store associates with actionable insights.

In this session, Glenn Allison, VP, Enterprise AI Platforms and AI Solution Engineering at Tractor Supply, and Mikko Kärkkäinen, CEO of RELEX Solutions, will discuss how AI is powering Tractor Supply’s resilience and growth. Glenn will highlight how Tractor Supply is already scaling AI across merchandising, supply chain, and customer experience, while also pioneering what’s next, from agent-based AI that automates complex workflows to innovations that unlock agility in both digital and physical operations.

Mikko will provide perspective on how RELEX’s AI platform is becoming part of this transformation, enabling Tractor Supply to translate insights into smarter, faster, and more localized decisions. Together, they’ll explore what it takes to move from proof-of-concept to enterprise-wide impact.