See how the latest retail strategies and technologies come together in the in-store environment. Our Retail Store Tours are expert-led, highly curated, time-efficient visits to some of New York’s most innovative stores. Attendees experience the latest tech, store designs, employee training and best practices that are helping these brands deliver exceptional customer experiences.
Retail Store Tours can be purchased in the “Add-on Experiences” section of registration. Our lineup of stores for 2026 will be released soon!
Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants and department stores as well as executives in branding, IT, operations, and business analyst consulting, or retailers who want to learn new perspectives.
What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.
What are the benefits?
Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired by new trends and technology
Network with your peers
How do I purchase a tour?
Retail Store Tours can be purchased in the “Add-on Experiences” section of registration
The cost is $180 per tour
Retail Store Tours are available to retailers only
Where do the tours depart from?
All Retail Store Tours will depart from a designated location that will be emailed to tour participants prior to NRF 2026: Retail’s Big Show.