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Exhibitor Big Ideas

The pragmatic path to composability: Lessons from the world’s largest athletic retailer

In a time when many brands are focusing only on low-hanging fruit, this company took a bold step in a completely different direction: modernizing all its legacy eCommerce systems to unify every sales channel under one platform - B2C, B2B, sales reps, punchout, EDI, marketplaces, call centers, and more.

Join us to hear directly from the company’s CIO about how a billion-dollar organization with over 800 physical stores made a unanimous decision to drive this digital transformation - and learn how they are navigating the challenges of change management along the way.

VTEX