Retail is evolving, but the heart of the customer experience remains the same: authenticity. This session explores how Boot Barn, a leading lifestyle retailer, balances technology and tradition to build more meaningful connections with every customer. Attendees will hear how footfall analytics, journey mapping and demographic intelligence can uncover insights into shopper behavior while ensuring every store visit feels true to the brand’s spirit. Discover how Boot Barn blends advanced AI-driven insights with the timeless values their customers know and love.