When a customer can’t find the right product, the recipe for success falls flat.

The rules of commerce have changed, especially for distributors. Today’s customers, whether end consumers or business buyers expect, intuitive, and personalized digital experiences that make ordering effortless. But legacy systems, and complex product catalogs often get in the way. 

In this session, learn how US Foods, one of the largest foodservice distributors, reimagined product discovery to thrive in a highly competitive market - putting AI and search at the center of its digital transformation. By eliminating dead-end searches, reducing manual merchandising, and empowering teams with real-time insights, US Foods turned search into the secret sauce of its customer experience.

The result is faster ordering, happier customers, and higher conversions - proof that when relevance scales, everyone wins.

This session shares practical strategies and key lessons for putting AI to work where it matters most.