Retail’s competitive edge relies on empowering its people. This session explores how Gemini Enterprise is creating The New Front Door for the employee, streamlining operations, and unlocking organization-wide productivity. Hear from customers who deployed agentic workflows to empower frontline and corporate staff. We will cover practical applications, including how Marketing Agents leverage Gen Media to rapidly create and optimize campaigns, and how Workforce Productivity Agents equip store associates with real-time inventory and procedural intelligence via natural language chat. Discover how integrating Google AI with existing systems transforms employees into super-agents, reduces organizational friction, and ensures back-of-house operations - from supply chain to payroll - run with unprecedented efficiency.