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Featured Session

The Z Suite Meets the CMO: Insights into How Gen Z Is Using AI When Shopping for Fashion

This interactive session will feature the CMO of one of the hottest apparel brands beloved by Gen Z in discussion with members of The Z Suite. Learn firsthand how Gen Z integrates AI into their shopping experiences, customer service interactions and personal lives and gain insight into what they expect from the social platforms where they discover products and make purchases. Curious about Gen Z’s perspective on AI-enabled customer experiences and how they make purchasing decisions? Engage directly with a group of sharp, thoughtful Gen Z consumers in this interactive session.