Digital screens are renowned for their ability to engage shoppers at the point of purchase through dynamic, contextual content. It’s now easier than ever to level up your digital signage to generate revenue and operate as an instore retail media network. This session will walk you through how digital screens can be monetized through programmatic advertising - in many cases without disrupting budgets normally reserved for traditional shopper marketing. We’ll cover the basics on what instore retail media means to you as a retailer, how digital signage is designed and networked including the software that automates it, and step through use cases that show impressive sales lifts and ROI.

This session is a must-attend for any retailer looking to accelerate and amortize their investment in digital technology, as well as for Brands looking to drive shopper behavior at shelf - and make a difference where it matters most: the cash register.