Retail Expo Pass

Your ticket to
what’s next … now!

We don’t call it Retail’s Big Show for nothing! The Expo at NRF 2026 is a massive marketplace for innovation, and retailers can experience it for FREE. The Expo Pass is your ticket to meet directly with innovative companies, test-drive their tech and find new partnerships that can help your business step confidently into the Next Now.

View the list of exhibitors and start planning your visit.

View exhibitors list
 

Your FREE Expo pass gives you access to:

NRF Innovators Showcase 2026, where you’ll see groundbreaking artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more

The Startup Hub, spotlighting the newest companies bringing creative solutions and bold innovation to retail

100+ Exhibitor Big Ideas sessions featuring demos and case studies presented by solution providers and their retail clients

The Food Retail Innovation Zone with curated exhibitors and immersive activations that demonstrate futuristic systems that address the needs of foodservice operations

The NRF 2026 Opening Party in Times Square, Expo Happy Hours and other networking events