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Retail Expo Pass

Your ticket to The Next Now!

We don’t call it Retail’s Big Show for nothing! The Expo at NRF 2026 is a massive marketplace for innovation, and retailers can experience it for FREE. The Expo Pass is your ticket to meet directly with innovative companies, test-drive their tech and find new partnerships that can help your business step confidently into the Next Now.

View the list of exhibitors and start planning your visit.

View exhibitors list
 

Your FREE Expo pass gives you access to:

NRF Innovators Showcase 2026, where you’ll see groundbreaking artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more.

The Startup Hub, spotlighting the newest companies bringing creative solutions and bold innovation to retail.

100+ Exhibitor Big Ideas sessions featuring demos and case studies presented by solution providers and their retail clients.

The Foodservice Innovation Zone with curated exhibitors and immersive activations that demonstrate futuristic systems that address the needs of foodservice operations.

The NRF 2026 Opening Party in Times Square, Expo Happy Hours and other networking events.

Expo Pass

Register

  • Retail Expo Pass

  • Retail Expo Pass by 12/30/2025: FREE
  • Retail Expo Pass starting 12/31/2025: $100

  • Non-Retail Members

  • Expo Pass by 12/30/2025: $2,000
  • Retail Expo Pass starting 12/31/2025: $2,100

  • Non-Retail Non-Members

  • Expo Pass by 12/30/2025: $3,200
  • Retail Expo Pass starting 12/31/2025: $3,500
The Expo Pass allows access to the Expo during regular Expo hours including Exhibitor Big Ideas sessions, NRF Innovators Showcase, Startup Hub, Foodservice Innovation Zone and the Opening Party.

Access to the NRF Rev Expo is included with your pass, excluding exhibitor and student registrations. NRF Rev will be held on January 11–12 at the Sheraton Times Square.