Shoppers don’t think in channels, they think in brands. And when a BOPIS pickup is missed or a ship-from-store order gets canceled, the damage goes beyond lost revenue. It erodes trust and weakens the brand.

In this Big Ideas Session, Nedap and leading retailers will share why a digital twin of inventory is now a strategic necessity. With one real-time stock pool, retailers gain true visibility across the supply chain. And the ability to deliver on their brand promise at every touchpoint. 

By reimagining inventory as a growth engine, retailers can capture every sale, strengthen loyalty, and transform one-time shoppers into lifelong customers.