Every digital touchpoint is now The New Front Door. Retail leaders are moving past simple bots to deploy Gemini-powered agentic workflows that automate complex, multi-turn interactions and personalize the entire customer journey. This session explores how AI is transforming external customer experience from discovery to resolution. We will showcase how intelligent agents drive conversion and loyalty by optimizing product search with Vertex AI Search for Commerce and facilitating seamless, agent-to-agent transactions. Hear directly from customers about real-world results: how designing a commerce strategy where AI is the primary, intelligent face of the brand reduces operational costs and delivers 24/7 world-class service. This is the future of agentic commerce.