Customer identity powers personalization, loyalty, and secure experiences across every channel. From guest checkout to customer support, identity connects the entire shopper journey and builds frictionless trust that drives growth.

As AI reshapes how consumers discover, engage, and buy, identity plays an even greater role in protecting data, enabling smarter personalization, and securing new digital touchpoints.

Join leaders from Okta to explore how forward-thinking retailers can use identity to deliver seamless, secure, and AI-ready customer experiences.