< Full Agenda
Featured Session

Agentic commerce in action: How URBN meets shoppers where they are

AI agents are increasingly deciding where to route shoppers when they're ready to purchase. URBN is an early adopter of this technology and Stripe is the financial platform powering the shift. Join Rob Frieman, CIO of URBN, and Maia Josebachvili, Chief Revenue Officer of AI at Stripe, as they discuss the strategic imperatives in this new ecosystem and what they see for the future of agentic commerce.

Maia Josebachvili
Maia Josebachvili

CRO of AI

Stripe

Rob Frieman
Rob Frieman

CIO

URBN Urban Outfitters, Inc.


Sponsored by:

Stripe, Inc.