Explore how two global giants transformed their customer journeys with data and AI. In this session moderated by Treasure Data CMO Karen Wood, Hilton’s Holly Moreland (Senior Director, MarTech Product), and Universal Music Group’s Shailesh Mohanty (Senior Director, Product Management) will share lessons learned that retailers and consumer brands can apply to their marketing and CX efforts. Discover how they scaled personalized engagement for millions of customers, whether it's music fans across more than 60 countries or guests at over 9,000 hotels. Learn actionable strategies for overcoming organizational silos, navigating the shift toward agentic AI, and scaling AI-driven engagement to deepen loyalty and drive growth.