The weather is the most significant outside variable influencing day-to-day retail spending.  Businesses are using their “eye on the sky” to enhance core processes and incorporating weather impact metrics into reporting, demand forecasting, planning, and marketing. The discussion will highlight how companies leverage weather-driven demand analytics to better understand and plan for how the conditions outside alter overall transactions and category-specific sales. Panelists will also share how their businesses take advantage of positive weather periods to better serve customers, increase sales, and enhance profitability.