Retail's Big Show Overview

The Next Now is here.

The simple buyer and seller relationship is over. But untapped potential for retailers? That’s just beginning! A diverse and growing global value chain means consumer behavior is constantly changing from one moment to the next. Priceless connections. Practical education. Futuristic solutions. Everything you need now — and next — was at NRF 2026: Retail’s Big Show.

Retail’s Big Show will return to New York City January 10-12, 2027. Mark your calendars and join us for three days of ideas, innovation and industry-defining conversations.

 

Retail's Big Show Rewind

Explore the NRF 2025: Retail's Big Show recap featuring key highlights from last year's event.

 
View the recap

Stepping into The Next Now

Retail’s Big Show is the industry’s number one resource for staying informed and ahead of where consumers are going. The latest trends and tech, experts and peer insights, product demos and hands-on workshops were available all in one event.

175+ sessions that got you the inside scoop on future industry trends, unexpected business strategies, innovative technology and more.

The Startup Hub let you connect with the newest, most promising startup companies.

An Expo overflowing with 1,000+ industry partners showcased the latest tech solutions that will transform your business.

The Foodservice Innovation Zone was filled with immersive activations that drop you in the middle of real-world demonstrations of the newest food and beverage technology.

Retail Store Tours took you on guided walking tours through New York City’s cutting-edge retail spaces.

The NRF Innovators Showcase gave you full access to new-to-market, future-forward tech.

Expo Tours gave you guided, in-depth studies of retail technology across specific business disciplines.

The AI Stage was new for 2026 and collected curated sessions that offered attendees deep dives into the transformative role of AI, robotics, agentic AI and emerging technologies in retail.

Networking opportunities from the Opening Party to Retail’s Big Concert offered unforgettable experiences that blended business, connections and fun in true New York style.

See what people are saying about Retail’s Big Show


NRF 2026 gallery

Registration at NRF 2026 - Retail's Big ShowFran Horowitz, CEO of Abercrombie & Fitch Co. and the NRF Visionary 2026 award recipient, speaks at NRF 2026 - Retail's Big ShowThe Expo at NRF - Retail's Big Show
Registration at NRF 2026 - Retail's Big ShowThe NRF Innovators Showcase at NRF 2026 - Retail's Big Show
The audience at a session at NRF 2026 - Retail's Big ShowThe Expo at NRF - Retail's Big ShowOn stage at NRF - Retail's Big Show
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Exhibit and sponsor at NRF 2027

Showcase your latest innovation on retail's largest stage! Being part of the NRF Expo gets you in front of retail decision-makers from more than 100 countries. Exhibitors can also purchase additional branding opportunities to boost your presence at Retail's Big Show.

Contact: Tami Sakell, VP, Sales at (202) 661-3044 or sakellt@nrf.com

See you in 2027

Retail’s Big Show will return to New York City January 10-12, 2027. Mark your calendars and join us for three days of ideas, innovation and industry-defining conversations.

January 10-12, 2027
Jacob K. Javits Convention Center, NYC

 
Get 2027 updates