Retail's Big Show Overview

The Next Now is here.

The simple buyer and seller relationship is over. But untapped potential for retailers? That’s just beginning! A diverse and growing global value chain means consumer behavior is constantly changing from one moment to the next. Are you ready for the Next Now?

Priceless connections. Practical education. Futuristic solutions. Everything you need now — and next — is right here at NRF 2026: Retail’s Big Show.

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Retail's Big Show Rewind

Explore the NRF 2025: Retail's Big Show recap featuring key highlights from last year's event.

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Step into the Next Now

NRF 2026: Retail’s Big Show is the industry’s number one resource for staying informed and ahead of where consumers are going. You’ll find the latest trends and tech, experts and peer insights, product demos and hands-on workshops — all in one place.

175+ sessions that get you the inside scoop on future industry trends, unexpected business strategies, innovative technology and more.

The Startup Hub lets you connect with the newest, most promising startup companies.

The Food Retail Innovation Zone is filled with immersive activations that drop you in the middle of real-world demonstrations of the newest food and beverage technology.

Retail Store Tours take you on guided walking tours through New York City’s cutting-edge retail spaces.

Expo Tours give you a guided, in-depth study of retail technology across specific business disciplines.

The AI Stage is a new collection of curated sessions that offer attendees a deep dive into the transformative role of AI, robotics, agentic AI and emerging technologies in retail.