eCommerce executives face a critical inflection point. To achieve real, sustainable growth, traditional strategies are no longer sufficient—leaders must fundamentally rethink their approach to traffic conversion and profit maximization.

Alternative strategies like marketplaces and retail media are transforming customer engagement, accelerating conversion, and unlocking new revenue streams. These approaches have evolved from emerging trends to essential pillars of commerce growth, with the marketplace channel alone growing at 4x the rate of traditional eCommerce.

Together, we'll examine the strategic framework that serves as the common denominator among brick-and-mortar retailers, in achieving explosive online growth through the marketplace and retail media flywheel: 

• Dynamic supply through marketplaces
• Profitable demand via retail media monetization
• Self-sustaining seller ecosystems that drive exponential growth without requiring capital-intensive fulfillment investments.