eCommerce executives face a critical inflection point. To achieve real, sustainable growth, traditional strategies are no longer sufficient—leaders must fundamentally rethink their approach to traffic conversion and profit maximization.

Alternative strategies like marketplaces and retail media are transforming customer engagement, accelerating conversion, and unlocking new revenue streams. These approaches have evolved from emerging trends to essential pillars of commerce growth, with the marketplace channel alone growing at 4x the rate of traditional eCommerce.

In an exclusive interview with Joe Cano, SVP Digital at Lowe's, we'll explore Lowe’s transformational journey, including how they successfully launched the home improvement industry's first comprehensive marketplace. Together, we'll examine the strategic framework that serves as the common denominator among brick-and-mortar retailers like Lowe’s, in achieving explosive online growth through the marketplace and retail media flywheel:

• dynamic supply through marketplaces
• self-sustaining seller ecosystems that drive exponential growth without requiring capital-intensive fulfillment investments
• how retail media can be a natural extension of marketplace