< Full Agenda
Featured Session

Rewired: How AI is reshaping the path to purchase in fashion and beauty

AI is fundamentally changing how consumers discover, consider and convert — from hyper-personalized media to site experiences that feel more like dialogue than digital shelf. This panel will feature brands actively experimenting with AI at each stage of the path to purchase — discovery, media and site — and explore how these innovations are driving results, what’s still emerging and how to balance experimentation with brand-building.

Brendan Witcher
Brendan Witcher

VP, Principal Analyst

Forrester Research

Matthias Haase
Matthias Haase

Vice President, Content Solutions

Zalando

Linda Li
Linda Li

Managing Director, COS North America

COS