Fast forward ... choose your speed.
See which Big Show pass type is best for you. Choose between the All-Access Pass or an Expo Pass and see what's included with each.
NRF 2027: Retail’s Big Show is where speed and progress intersect. And the All-Access Pass is your key to seeing and hearing it all.
If you're looking to build your knowledge, test-drive cutting-edge technology and make meaningful connections, the All-Access Pass is for you. Attend expert-led sessions, experience innovation firsthand in the Expo and interact with peers and potential partners from around the world.
This is more than a pass—it’s your key that unlocks every exciting door of NRF 2027.
Laser focused on finding the next big solution to move your business forward?
The Expo Pass puts you in the presence of more than 1,000 cutting-edge solution providers showcase the latest in retail tech, tools and services.
Whether you're scouting for new partners, comparing platforms or just looking for fresh ideas, the Expo gives you a close encounter with the future of retail.
With your All-Access Pass, you get these additional exclusive benefits:
Join the NRF head of events and head of content in a webinar to learn exclusive tips on how to make the best of your Big Show experience.
An interactive experience where speakers will be available to answer your questions. Located on 5th floor Javits North. Schedule information coming soon.
NRF 2027 is speaking your language. All-Access Pass holders can enjoy live session translation in more languages than ever before—including Portuguese, Spanish, French and Japanese. Translation services can be added to any All-Access Pass for an additional fee, making it easier than ever to connect, learn, and lead.
We offer a variety of special programs you can add to your pass for an additional fee.
NRF provides unique guided Expo Tour experiences that bring Expo floor highlights to you. Each two-hour walking tour offers an in-depth study of retail technology across specific business disciplines.
These retailer-only guided walking tours show off New York City’s most cutting-edge retail spaces. Learn how retailers are using their understanding of changing behaviors and technology to enhance the customer experience.
Brought to you by NRF and RETHINK Retail. Join retailers, agencies and in-store experience and technology experts at this full-day event. Learn the latest trends and opportunities for amplifying brands within the retail media network (RMN) ecosystem.
Who will rock the stage at NRF 2027? Retail’s Big Concert brings big name performances and even bigger energy for all Big Show attendees. Pack your dancing shoes and get ready to get down!
Education
All-Access Pass
Expo Pass
Keynote sessions
yes
no
Inspirational leadership sessions that give exclusive insights from global CEOs
Featured sessions
yes
no
More than 30 tactical, sessions diving deeper into technology, consumer trends, research, marketing, and digital to help you right away
AI Stage sessions
yes
yes
Retailers with an All-Access pass only
Exhibitor Big Idea sessions
yes
yes
Reverse Logistics Stage sessions
yes
yes
Retail Media Networks Workshop
yes
yes
Additional fee required
Networking
All-Access Pass
Expo Pass
Donut Dunks
yes
no
Retailers with an All-Access Pass only
Opening Party
yes
yes
Retail's Big Concert
yes
yes
Limited availability. The concert is open to all NRF 2026 attendees at no additional charge. If the concert sells out, you will still be able to add your name to a waitlist to be notified as tickets become available.
Vendors in Partnership (VIP) Awards
yes
yes
Additional fee required
Expo Happy Hours
yes
yes
Food Truck Alley
yes
yes
Retail Store Tours
yes
yes
Retailer only, additional fee required
Expo
All-Access Pass
Expo Pass
Exhibit booths
yes
yes
NRF Innovators Showcase
yes
yes
Startup Hub
yes
yes
Reverse Logistics Pavilion
yes
yes
Expo Tours
yes
yes
Retailer only, additional fee required, All-Access Pass holders get 50% off Expo Tour fee
