Pass Types
NRF 2026: Retail’s Big Show is where the future of retail takes shape—and the All-Access Pass is your key to experiencing it all.
Whether you're looking to sharpen your skills, explore cutting-edge technology or build meaningful connections, the All-Access Pass puts you at the center of it all. Dive into expert-led sessions that unpack what’s next in retail, test-drive the latest innovations in the Expo and connect face-to-face with peers and potential partners from around the world.
This is more than a pass—it’s your gateway to professional growth, fresh ideas and the tools to lead with confidence in a rapidly evolving industry.
Looking for the next big solution to move your business forward? The Expo Pass is your front-row ticket to innovation at NRF 2026: Retail’s Big Show.
Explore the massive Expo, where more than 1,000 cutting-edge solution providers showcase the latest in retail tech, tools and services. Whether you're scouting for new partners, comparing platforms or just looking for fresh ideas, the Expo is where connections are made and possibilities come to life.
This pass is perfect for professionals focused on discovering new technologies, building partnerships and finding practical solutions to real-world challenges—all in one place.
With your All-Access Pass, you get these additional exclusive benefits:
Webinar
Join the NRF head of events and head of content in a webinar to learn exclusive tips on how to make the best of your Big Show experience, whether it’s your first or 40th year attending.
Meet the Speaker
An interactive experience where speakers will be available to answer your questions. Located on 5th floor Javits North. Schedule information coming soon.
Global access. Local language.
Experience NRF 2026 in your language. This year, All-Access Pass holders can enjoy live session translation in more languages than ever before—including Portuguese, Spanish, French, Japanese, and a fifth language to be determined based on international demand. Translation services can be added to any All-Access Pass for an additional fee, making it easier than ever to connect, learn, and lead—no matter where you're joining from.
We offer an array of special programs that can be added to your pass for an additional fee, giving you VIP access to explore some of the industry’s most important topics.
What's In Store for Retail Media Networks
Join retailers, agencies and in-store experience and technology experts at this full-day event focused entirely on what's widely considered the most important channel in the white-hot retail media network (RMN) ecosystem — the physical store.
Expo Tours
NRF provides unique guided Expo Tour experiences that help attendees easily find the solutions they are searching for. Each two-hour walking tour offers an in-depth study of retail technology across specific business disciplines.
Retail Store Tours
These retailer-only guided walking tours show off New York City’s most cutting-edge retail spaces. Learn how retailers are using their understanding of changing behaviors and technology to enhance the customer experience.
Vendors in Partnership (VIP) Awards
Celebrate innovation, empathy and excellence in retail partnerships at the VIP Awards Gala. Held at Gotham Hall, this inspiring evening honors the solution providers and changemakers redefining collaboration across the industry. Add VIP Awards access to your pass and join senior retail leaders for a night of connection, recognition and celebration.
Retail’s Big Concert
Something big is coming to NRF 2026. Retail’s Big Concert will feature a major live performance that brings the industry together for an unforgettable night of music, energy, and celebration. Details about our performer and how you can reserve a free concert ticket will be coming soon — stay tuned for the big reveal!