Bobby Stephens
Principal
Deloitte
Bobby is a leader in Deloitte Digital’s Retail & Consumer Products practice.
He has nearly 20 years of Omnichannel, Retail & Digital operations, consulting and start-up experience in the US and abroad.
Bobby has worked for or served companies such as adidas, TOMS, Target, Google, Nordstrom/Trunk Club, Walmart.com, Macy’s, John Lewis, Google, Facebook, Adobe, Coca-cola, Macy’s, Wawa, Chipotle, Casey’s, Best Buy, The North Face, and Kohler. His focus area is driving pragmatic growth (aka incremental revenue in the next 3-5 quarters) through customer acquisition and retention across commerce, mobile app, digital marketing, in-store and loyalty platforms.
He also leads both Loyalty and Eminence / Research for Deloitte’s Retail and Consumer Products practice. He is a frequent author and speaker on consumer / retail trends, including his role as the host of the consumer podcast That Makes Cents (LINK).
Additionally, in 2012, Bobby co-founded and led Bucketfeet, a VC-backed global omni-channel retail startup which was sold in 2017, but still operates today.
Speaking in:
Monday Jan 12
3:30pm - 4:00pm
Javits North, Level 5
Ulta Beauty unleashed: Shaping the future of beauty with Ulta Beauty CEO Kecia Steelman
As the retail landscape rapidly evolves, staying ahead demands bold vision, strategic innovation, and people-forward leadership. In this candid conversation, Ulta Beauty CEO Kecia Steelman joins Bobby Stephens, principal at Deloitte Consulting LLP, to share how Ulta is shaping the future of beauty through its Ulta Beauty Unleashed strategy. Discover how Ulta focuses on driving profitable growth and increasing market share in the beauty and wellness sectors, curating a diverse product assortment across all categories, fostering authentic customer connections, expanding its omnichannel presence, and strengthening customer loyalty through an expanded membership base and personalization. This session goes beyond theory, delivering insights into the leadership mindset and operational blueprint behind one of the country’s leading beauty retailers, and helping equip attendees with actionable strategies toward driving transformation and profitable growth.