China's retail market is undergoing rapid AI-driven transformation, reshaping not only digital infrastructure, but also how consumers discover products, engage with brands, and make purchasing decisions. The 11.11 Global Shopping Festival 2025 marked the first large-scale deployment of AI across Alibaba's Taobao and Tmall platforms, demostrating how AI can deliver tangible value for both consumers and brands.

This session brings together leaders in ecommerce and enterprise technology to explore the digital and consumer trends emerging from China's AI-enabled ecosystem, and what global brands can learn as AI reshapes customer experience and retail growth worldwide.