At LVMH, the future of luxury is shaped by the art and science of dreaming, daring, and doing – where human imagination is elevated by intelligence at scale. In this mainstage conversation, LVMH and Maison Louis Vuitton leadership will explore how AI and advanced digital capabilities are being embedded across the group to amplify creativity, empower artisans and store teams, and deepen client relationships. Through real-world examples from Louis Vuitton, speakers will illustrate how a trusted ecosystem of technology and data partners helps turn insight into intuition – supporting everything from personalization and clienteling to demand forecasting and omnichannel excellence. The result is a human-centered model of growth where innovation remains invisible, craftsmanship remains sacred, and intelligence quietly enables the modern luxury experience. This session will explain how LVMH employs a measured, methodical process to scale the implementation of its behind-the-scenes AI capabilities.