Join Macy’s Chief Customer and Digital Officer, Max Magni and Adobe's Chief Revenue Officer, Enterprise, Stephen Frieder to explore how Macy’s is advancing its Bold New Chapter strategy in the era of AI - centering on customer obsession, omnichannel innovation, and digital modernization. This not-to-miss session highlights a customer-centric approach to AI and digital transformation, from high-value use cases to scalable experimentation and change management. Discover how Macy’s is transforming customer and marketer experiences with Adobe, through agility, intelligence, and a shared commitment to innovation.