NRF strongly recommends attendees only deal with our official NRF 2026 housing provider, onPeak. You get added benefits, including:
NRF contracted best rate guarantees available until Dec. 16, 2025
Protection from hotel penalties for room cancellations
Customer service phone, email and chat to assist with questions and requests
Protection from hotel relocations
Complimentary shuttle service from non-walking official hotels and the Jacob K. Javits Convention Center
Contact OnPeak online:
Submit requests and contact OnPeak about your hotel reservation via this form: OnPeak contact form. If you have an existing reservation, please have your onPeak Attendance/Group ID number handy.
Contact OnPeak by phone:
Call to speak with our agents at (800) 221-3531 or (312) 527-7300 between 8:00 AM and 4:30 PM, Monday - Friday Central Time USA. If you have an existing reservation, please have your onPeak Attendance/Group ID number handy.
Beware of false or fraudulent housing claims.
The National Retail Federation has designated OnPeak as the only housing provider for NRF 2026: Retail’s Big Show. There are fraudulent companies and organizations that will try to present themselves as official partners of NRF and offer you a potential room that might not be guaranteed or available.
All hotel reservations can be cancelled 72 hours prior to arrival date (by attendee) without penalty.
Save up to 10% on your travel to New York when booking with United Airlines.
Book your flight online: Make flight reservations at Big Show Travel. Alternatively, you can book online at www.united.com/meetingtravel and paste the code ZR9Z609301 directly into the promotions and certificates box.
Book your flight by phone: Call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk.
MileagePlus members earn valuable miles for their travel when using the Meetings discount code.
Discounts may not apply to all flights and are only valid for travel between January 4-16, 2026
New York City is one of the most walkable cities in the world — and most hotels in the official NRF room block are within walking distance from the Javits Center. If walking or biking isn’t an option, hop on the complimentary NRF shuttle or use New York City’s public transportation system to get around efficiently and sustainably. You can also purchase carbon offsets to balance your travel to and from the event.
Did you know? The average passenger vehicle emits about 400 grams of CO₂ per mile, which is roughly 4.6 metric tons of CO₂ per year, the same amount it would take 76 tree seedlings growing for 10 years to absorb! Choosing to walk not only helps reduce your footprint but also lets you enjoy some fresh air and sunshine along the way. Learn more about sustainability at Retail's Big Show.
