Next-gen loyalty isn’t a program — it’s a fully integrated, data-driven strategy that makes customers feel known, valued and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks and community engagement — all powered by real-time data and predictive insights. This session will explore how Sephora, Liquid Death and American Express have evolved from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention and unlock new revenue opportunities. Learn how these industry leaders are leveraging AI, unified data and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.