For decades, consumers have looked to Target to find what’s new and what’s next. Today, as the retailer strives to stay a step ahead of the latest trends, it’s leaning heavily on technology to elevate its style and design authority. Rick Gomez, EVP & Chief Commercial Officer, and Prat Vemana, EVP & Chief Information & Product Officer at Target, take you behind the scenes, showing how tech is helping Target work smarter and faster to drive relevance and brand love in a fast-changing, wildly competitive market. By combining the magic of the human touch with powerful tools like AI, Target is preparing to write its next chapter of growth by creating an experience that makes it easy for consumers everywhere to find everything they need and everything they love.


