Culture isn’t just a backdrop — it’s the most powerful force shaping human behavior. From the choices we make as consumers to the ways we interact within organizations, culture acts as both the blueprint and the engine. In this thought-provoking session, leaders in cultural dynamics will unpack how ideas, behaviors, and trends spread — and why understanding these forces is essential for anyone trying to influence audiences, build brands, or lead change. Blending insights from academia, advertising and real-world campaigns, this session offers a compelling framework for using culture not just to reflect the world, but to move it. Attendees will walk away with practical tools for identifying cultural momentum, crafting resonant messages, and creating impact at scale.