Artificial intelligence isn’t just transforming how retailers operate; it is fundamentally reshaping how consumers think, shop, and buy. Welcome to the era of the AI native consumer: a generation of shoppers whose expectations, behaviors, and decision-making are being shaped in real time by intelligent systems, from generative AI search and virtual assistants to personalized recommendations and synthetic influencers. In this provocative and fast-paced session, Jason “Retail Geek” Goldberg, one of retail’s most trusted voices on digital transformation, unpacks how AI is disrupting every stage of the customer journey. Discover how algorithms are rewriting the rules of discovery and brand relevance; why traditional search and advertising models are being upended; and how emerging platforms are re-defining trust and loyalty. Through real-world examples and forward-looking insights, Jason will explore what it means to design for the AI-shaped path to purchase, and what retailers, brands, and marketplaces must do now to thrive in this new reality. Attendees will leave with a sharper understanding of the consumer future that’s already here – and a playbook for turning disruption into durable advantage.