NRF 2026 Recap

Experience NRF 2026: Retail's Big Show

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Press coverage highlights

• Limited inventory and thoughtful partnerships: How brands at NRF are making the most of TikTok Shop

  • Glossy | Jan. 13, 2026 

• TikTok Shop strategies from Tarte, Crocs and Pacsun

  • AdAge | Jan. 13, 2026 

• Delving Into ‘The Next Now’ at NRF 2026: Retail’s Big Show

  • Progressive Grocer | Jan. 13, 2026 

• Mixed, but Optimistic Outlook on Retail Economy from Economists at NRF

  • SupplyChainBrain | Jan. 13, 2026 

• Day two at NRF’s big show: Ralph Lauren and Sephora talk AI and taking risks

  • Inside Retail US | Jan. 13, 2026 

• Ulta teases future AI use cases

  • Retail Dive | Jan. 13, 2026 

• Kroger taps Google Gemini, announces more key AI moves

  • Grocery Dive | Jan. 13, 2026 

• The North Face’s Caroline Brown on Balancing Performance and Mass Appeal

  • Shop Eat Surf Outdoor | Jan. 13, 2026 

• 3 retail trends to watch in 2026, according to NRF 2026

  • Yahoo Finance | Jan. 12, 2026 

• From Ralph Lauren to Walmart, retailers at conference focus on uses for AI

  • CoStar News | Jan. 12, 2026 

• RFID at NRF: Previewing the Innovations That Will Shape 2026

  • RFID Journal | Jan. 12, 2026 

• In the age of AI, REI is turning to its human employees to win

  • HR Dive | Jan. 12, 2026 

• Retailers turn to AI to speed up checkout and personalize shopping

  • Fox Business | Jan. 12, 2026 

• How Sprouts gamifies employee training

  • Grocery Dive | Jan. 12, 2026 

• How rising retail brands use influencers to combat digital overload

  • Marketing Dive | Jan. 12, 2026 

• Walmart teams up with Google’s Gemini for AI-assisted shopping

  • Retail Dive | Jan. 12, 2026 

• In the age of AI, REI is turning to its human employees to win

  • Retail Dive | Jan. 12, 2026 

• How Home Depot, Wayfair executives are preparing for an agentic AI future

  • Customer Experience Dive | Jan. 12, 2026 

• Walmart teams with Google to make shopping easier for customers

  • Chain Store Age | Jan. 12, 2026 

• Day one at NRF's big show: Mango, Coach & REI discuss customer consideration

  • Inside Retail | Jan. 12, 2026 

• Walmart Teams Up With Google's Gemini to Let Shoppers Buy With AI

  • Entrepreneur | Jan. 12, 2026 

• NRF Foundation Honors raises $2.7M to support retail careers

  • Mass Market Retailers | Jan. 12, 2026 

• Walmart and Google announce an agentic AI e-commerce integration at NRF's "Big Show"

  • Mass Market Retailers | Jan. 12, 2026 

• NRF 2026: Microsoft and Adobe are Partnering to Advance Marketer AI | MSDynamicsWorld.com

  • MSDynamicsWorld | Jan. 12, 2026 

• Brazilian retailers head to New York to explore AI in stores

  • Valor International | Jan. 12, 2026 

• Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker

  • Shop Eat Surf Outdoor | Jan. 12, 2026 

• REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI

  • Shop Eat Surf Outdoor | Jan. 12, 2026 

• NRF 2026: Five tech start-ups reshaping retail landscape

  • Fashion United | Jan. 12, 2026 

• What Must Luxury Protect in the Age of AI? — LVMH’s Vision at “NRF 2026"

  • Oui Speak Fashion | Jan. 12, 2026 

• Google, Shopify, retailers push new AI shopping standard at NRF 2026

  • Axios | Jan. 11, 2026

• Google and Walmart Join Forces to Shape the Future of Retail

  • AdAge | Jan. 11, 2026

• This Is The Year AI Agents Will Reinvent How Retailers Do Business

  • Forbes | Jan. 11, 2026

• Google announces a new protocol to facilitate commerce using AI agents

  • TechCrunch | Jan. 11, 2026 

• Google, Shopify Build Momentum In Agentic AI Shopping At NRF 2026

  • Investor’s Business Daily | Jan. 11, 2026

• Google, Shopify unveil new agentic protocol for retailers

  • American Banker | Jan. 11, 2026 

• Google expands AI-assisted shopping features of Gemini

  • Associated Press | Jan. 11, 2026 

• Fanatics CEO Targets $50 Billion Sales, Announces Credit Card Launch

  • Forbes | Jan. 11, 2026 

• Walmart partners with Google Gemini on shopping tool

  • CNBC | Jan. 11, 2026 

• Google launches Universal Commerce Protocol, bets on AI-powered retail

  • CNBC | Jan. 11, 2026 

• NRF's Big Show attracts marketers and what to expect in 2026

  • AdAge | Jan. 9, 2025 

• Three tech questions NRF 2026: Retail’s Big Show will answer

  • Chain Store Age | Jan. 9, 2026 

• NRF 2026 Retail’s Big Show to kick off in New York on January 11 with over 5,000 exhibitors

  • Fashion Network USA | Jan. 9, 2026 

• What To Look For at NRF 2026: Retail's Big Show

  • WWD | Jan. 8, 2026 

• Why Restaurant and Hospitality Professionals Should Attend NRF’s Retail’s Big Show At Javits

  • Total Food Service | Jan. 7, 2025