What does it take to build a brand that dominates culture and commerce? Go behind the scenes with the CMO of a well-known global beauty brand, for a candid conversation on the creative-meets-analytical mindset driving one of beauty’s most iconic brands.

From product launches to navigating the evolution of digital platforms including TikTok, the conversation will bring unique insights from her journey, sharing how she keeps the brand fresh, fearless and relentlessly relevant. Expect smart takes on platform strategy, creative innovation and what’s next in marketing.