In this session, we will explore how services are becoming a key part of retail transformation — helping companies grow new revenue streams, improve customer engagement, and create new positions in the market. We would start with a short presentation sharing key insights and reflections based on recent market trends on this topic showing how leading retailers are using services — such as financial, health, logistics, media, and education — to build stronger relationships with customers and develop completely new business models. It also explains how the idea of Retail as a Service is moving from simple support functions to more strategic platforms that drive innovation and growth.

After the presentation, we will invite a well-known retail executive on stage to share a real case from their company. This will be a deep dive into how services are helping them stand out in the market, improve their value to customers, and stay competitive in the long term.