January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.
To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF 2025 Innovators, a showcase of the latest retail tech innovation.
The NRF 2025 Innovators Showcase will be a must-see immersive experience, featuring live demonstrations of the latest tech from around the globe.
