< Full Agenda
Keynote Session

Ulta Beauty unleashed: Shaping the future of beauty with Ulta Beauty CEO Kecia Steelman

As the retail landscape rapidly evolves, staying ahead demands bold vision, strategic innovation, and people-forward leadership. In this candid conversation, Ulta Beauty CEO Kecia Steelman joins Bobby Stephens, principal at Deloitte Consulting LLP, to share how Ulta is shaping the future of beauty through its Ulta Beauty Unleashed strategy. Discover how Ulta focuses on driving profitable growth and increasing market share in the beauty and wellness sectors, curating a diverse product assortment across all categories, fostering authentic customer connections, expanding its omnichannel presence, and strengthening customer loyalty through an expanded membership base and personalization. This session goes beyond theory, delivering insights into the leadership mindset and operational blueprint behind one of the country’s leading beauty retailers, and helping equip attendees with actionable strategies toward driving transformation and profitable growth.

Bobby Stephens
Bobby Stephens

Principal

Deloitte

Kecia Steelman
Kecia Steelman

President & CEO

Ulta Beauty