Black Friday and Cyber Monday remain the ultimate stress test for retailers - and a powerful catalyst for innovation. Discover how leading retail brands are transforming these high-stakes moments into new opportunities for growth and loyalty.

In this session, SAP and retail leaders share how they’ve embraced AI-driven insights and intelligent automation to anticipate demand, streamline operations, and ensure seamless customer experiences during the busiest shopping days of the year. Learn how proactive readiness and real-time collaboration helped them not only stay resilient under pressure, but also unlock new paths to efficiency, agility, and revenue growth.