International Retail Teams Resources
NRF 2026: Retail’s Big Show is where global retail comes to connect, innovate, and lead the future of commerce. This is a quick reference to help you decide if forming a team is the right path for your organization. For general event information and registration details, please visit the NRF 2026 home page.
Once your team is created, you’ll receive access to the full International Registration Guide with step-by-step instructions.
Opening Party: January 10, 2026 – Marriott Marquis Times Square
Expo & Conference: January 11–13, 2026 – Jacob K. Javits Convention Center, NYC
If you're interested in creating an International Retail Team, here is a brief overview of your options:
Option 1 – Same Company (5 or more attendees)
Groups with 5 or more NRF-qualified retailers from the same international company may register directly through the website using their company name and a valid business email address. All-Access Pass rates are $900 for NRF Members and $1,500 for Non-Members.
Option 2 – Different Companies (10 or more attendees)
Groups with 10 or more NRF-qualified retailers from different international companies can access discounted All-Access Pass rates at $1,100 per registrant. To get started, proceed to the section below (How to get started).
To begin, email frederickg@nrfevents.com with:
Official Team Name
Main Point of Contact’s Full Name
Main Point of Contact’s Email Address
You’ll receive a team login within 2-3 business days. With it, you’ll also get step-by-step instructions for confirming eligibility, registering your team, requesting Visa invitation letters, and booking hotels.
See our registration eligibility page for further details on NRF’s qualification.
The Main Point of Contact will receive a complimentary Expo Only Pass.
Bonus All-Access Passes are available for larger teams (30+ retailers):
30+ retailers = 2 bonus passes
60+ retailers = +2 more (4 total)
100+ retailers = +6 more (10 total max)
Groups cannot be split into smaller teams to increase bonus eligibility.
This overview is designed to help you decide if forming a team is right for your organization. Once your team is created, we’ll provide everything you need to move forward with confidence.