< Full Agenda
Leadership and Strategy,
Marketing/Social/Influencers,
Store/Customer Experience
Featured Session

Keys to connection: Creating campaigns that tap cultural relevance and drive brand preference

Creating disruptive campaigns is not just about being loud—it’s about being meaningful. Inspire Brands and Authentic Brands have built cultural relevance and connected with communities by listening to their audiences, embracing digital-first strategies, and prioritizing community over content. As a result, each has developed deep connections with customers who value authenticity, inclusivity, and shared experiences. Join us for a discussion of how it works.  

Hope King
Hope King

Founder

Macro Talk

Stefani Fleurant
Stefani Fleurant

EVP, Sports & Lifestyle Marketing

Authentic Brands Group