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Featured Session

How Legacy Brands Are Navigating the Next-Gen Consumer

Legacy brands face the challenge of  adapting to the unique preferences and values of next gen consumers without losing the trust and Loyalty of the shopper base they’ve nurtured over the years. How can brands accomplish that? We’ll explore the innovative strategies some are using to connect with influencers, craft collaboration and dabble in everything from  digital and agile marketing initiatives to personalization.