What happens when one of the world’s most iconic brands/retailers joins forces with AWS to unlock the potential of generative AI? In this forward-looking session, industry leaders share how they are leveraging GenAI to reimagine everything from customer experience to operational efficiency, and what they've learned so far.
Come behind the scenes to see real-world projects already launched, plus an exclusive preview of what’s next on their digital roadmap. Whether you're exploring GenAI or scaling your own transformation, this session offers practical insight into turning cutting-edge tech into measurable impact at scale.